Labor unions are launching a new round of ads in swing states and congressional districts, urging lawmakers to avoid drastic cuts in Medicare and Medicaid.

The American Federation of State, County and Municipal Employees (AFSCME), the Service Employees International Union (SEIU) and the National Education Association (NEA) have been pushing hard for about a monthy, as fiscal cliff talks continue.

Their new ads will run in Virginia, Missouri, Ohio and Montana. Officials say it's a six figure buy.

Targeted officials include Sens. Mark Warner, D-Va., Claire McCaskill, D-Mo., Rep. Denny Rehberg, R-Montana, and Rep. Pat Tiberi, R-Ohio.

Here's the ad:

"If the politicians in Washington negotiate a bad deal on the budget and deficit, what do you think will happen to Medicare and Medicaid benefits? And to our coverage?

"Cutting hundreds of billions of dollars from Medicare and Medicaid will short change the people who need it the most. So if you don’t want seniors to come up empty, call (Senator Warner/McCaskill) (Representative Rehberg/Tiberi) and tell him/her don't make a bad deal that cuts our care."