Big news for Detroit -- and no home delivered newspapers
The Obama administration's verdict on Chrysler and GM was huge news in Detroit, the kind of development newspaper editors hope for -- not because of its unpleasant nature, but because it was one of the rare instances when the news broke in a way that favors newspapers. Obama administration officials briefed reporters Sunday night, but the news was embargoed, meaning not publishable, until midnight. That means news consumers would hear about it first when they picked their morning newspaper up from the front yard. No late-night TV news or, for most of those who sleep at night, even Internet competition.
Except in Detroit. Today was the first day that Detroit's newspapers didn't deliver to people's homes. The two papers, led by Gannett's Detroit Free Press, announced last year they'd give up on home delivery four days a week to save money. The betting would be the savings in newsprint and delivery costs would cut expenses by about 20 percent.
So what did the Detroit papers do today? They certainly didn't save any money. They printed 500,000 papers, part of a push to make sure people knew they were still in business, and they gave them away for free.
Here's the link to the Free Press's digital edition.
Why give the paper away? Because that's how you make sure people who need the news get it. And it's a huge reminder that as newspapers cut and cut and cut, they are still important players in their communities. As for other days, both papers -- they are published jointly -- plan no cuts to their Web sites, have signed up 240,000 subscribers to their e-edition and have been offering instruction to those readers not comfortable with the Web.
