Check out the latest promo video for Mexico City, put out by the Mexico Tourism Board. This item from the Board says the campaign will target the United States and Canada, and will be based on tourist accounts of their travels. A colleague of mine notes on Facebook that she finds it curious the use of women in these ads. Is it that women promote an image of security? Make the travel decisions? Find Mexico's charms more interesting?
I don't know. But it looks like Mexico is also trying to gear up for a greater flow of Chinese tourists. At about the time that President Xi Jinping visited Mexico in early June, Tourism Minister Claudia Ruiz opened her doors to Chinese journalists. Below is the piece that appeared on CCTV Channel 9 in English, which reaches the English-speaking population in China and around the world. The piece most certainly would have appeared on one of the many Mandarin channels operated by CCTV as well as the Spanish language one.