I’ve done a very unscientific survey about Chinese places and people to see what kind of presence they have on the internet in the English language.
I used Google and a virtual private network so the results are not skewed by Chinese censorship and filters. I put the search term in quotations. I searched the names of China’s most recent political leaders, including Great Helmsman Mao Zedong. Then I threw in names of popular basketball star Yao Ming, and Hong Kong actor Jackie Chan.
Then for good measure, I threw in the Dalai Lama, who hasn’t been in China in five decades but who is considered Chinese by Beijing because he is from Tibet.
Again, these results are just for English, not Chinese, which would be an entirely different matter.
1) “Forbidden City” – 2.02 million hits
2) “Jackie Chan” – 7.71 million hits
3) “Mao Zedong” – 1.81 million hits
4) “Mao Tse-tung” – 1.87 million hits (trying to measure whether the old form spelling would draw larger numbers.)
5) “Great Wall of China” – 1.67 million hits
6) “Hu Jintao” – 2.65 million hits
7) “Jiang Zemin” – 763,000 hits
8) “Deng Xiaoping” – 1.48 million hits
9) “Dalai Lama” – 10.9 million hits
10) “Tiananmen Square” – 1.27 million hits
11) “Yao Ming” – 2.2 million hits
This shows what a challenge faces China as it tries to get its point of view out to the world in what arguably is the dominant language of the globe.
Jackie Chan produces four times more hits than the iconic founder of modern China. And the Dalai Lama is by far the best known “Chinese” person out there.
I can’t help but wonder if a researcher were to do a survey on the streets of four major world cities – let’s just say New York, Berlin, Johannesburg and Bangkok for the sake of argument – and ask passersby to identify by at least one name Mao Zedong, Jackie Chan and the Dalai Lama, which would come out ahead? Would it vary in regions of the world?
